they say good things come to those who wait. but whoever "they" are, one thing is certain: they have never deployed websites. a few seconds will see our clients jump ship to the competition. every millisecond counts. 

Amazon reported that every 100 ms of latency cost them 1% in sales. Google found that increasing load time from one to three seconds increased the bounce probability by 32% — and to 5, it jumped to 90%. Akamai research shows that a 2-second delay in load time during a transaction increases shopping cart abandonment by 87%. 

I could go on, but we're already several seconds late. 

so why wait any longer? knowing my way around Core Web Vitals, I can give you the before and after of any relevant metric. that, coupled with ample experience in caching strategies for Drupal (both within its own settings and leveraging tools like Varnish and CloudFlare) means we'll be waiting for the customer to see us, not the other way around. 

for the trailblazing speed that will leave the competition behind, give me a call.